detour 110_via TEDIndia
Solving Social Problems with a Nudge
By: Sendhil Mullainathan
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MacArthur winner Sendhil Mullainathan uses the lens of behavioral economics to study a tricky set of social problems – those we know how to solve, but don't. We know how to reduce child deaths due to diarrhea, how to prevent diabetes-related blindness and how to implement solar-cell technology… yet somehow, we don't or can't. Why?
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